Complete an environmental scan for the health care organization you chose in Week Two.Use the SWOT Analysis table, located on the student website.
- Assess the organization’s internal strengths and weaknesses.
- Analyze the industry for opportunities and threats.
- Perform a gap analysis. A SWOT analysis helps determine performance gaps. It includes the following components:
- Strengths
- Weaknesses
- Opportunities
- Threats
- Describe the organization’s present and prospective customers.
- Consider the following external factors:
- Consumer and social
- Competitive
- Technological
- Economic
- Legal and regulatory
Submit the SWOT analysis as a Microsoft® Excel® attachment.
Write a 1,400- to 1,750-word report in which you do the following:
- Explain why an environmental analysis is important in the development of your strategic plan by answering the following questions:
- What is the purpose of environmental analysis?
- What are the implications of environmental analysis in the creation of your strategic plan?
- What are the major benefits of competitive analysis as part of your strategic planning process?
- What evolving economic, legal, and regulatory issues may potentially have an effect on your strategic plan?
- Based on your SWOT analysis, provide an assessment of your chosen organization in which you include the following:
- The organization’s ability to accomplish its mission, goals, and objectives as set in previous strategic plans
- The organization’s ability to respond to internal and external changes and challenges
- Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.
- You will have two to three goals for each year, with two to three measurable objectives for each goal.
- Goals may span several years.
- Outline your goals and objectives clearly and provide a narrative explanation for each.
Cite at least three sources to support your information.
Format your paper consistent with APA guidelines
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hcs586_r5_swot_table_2.xls
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